What We’ve Learned From Top Stores on Shopify
Over a million businesses worldwide use Shopify to sell their products online. While competitors like Magento and WooCommerce try to take the spotlight, Shopify remains one of the easiest platforms for running an online store.
Gen Z spends around 8.7% of their income shopping online, while Millennials spend about 5.3%. That alone shows how strong the future of online retail really is.
But just putting products on Shopify isn’t enough. To actually drive sales, you need to optimize your store’s content and strategy.
In this guide, we’ll explore why Shopify is such a big deal in eCommerce, highlight 20 of the best Shopify stores out there, and share tips to help you build a high-performing Shopify site of your own.
Allbirds – Winning With Simplicity
Allbirds started with a simple idea — comfortable shoes made from sustainable materials — and turned it into one of the most talked-about Shopify stores. Their site is easy to shop and keeps the focus on their story instead of overwhelming you with choices. The takeaway for U.S. merchants? You don’t need a huge product catalog to scale. You need clarity, a strong brand message, and a smooth path to purchase.
Gymshark – Growing Through Community
Gymshark started small and is now one of the top stores on Shopify globally. Their growth didn’t come from flashy ads alone — it came from building a community around fitness. They worked with influencers early, kept fans engaged through content, and turned customers into advocates. For merchants in the U.S., the lesson is simple: don’t just sell products. Build a movement your customers want to be part of.
The Brick
Since 1971, The Brick has sold home furnishings, appliances, and mattresses to Canadian shoppers. The brand thrives off brick and mortar sales, but surprisingly, has a thriving Shopify presence, too.
ColourPop – Staying Fast and Flexible
ColourPop built its name by keeping up with beauty trends and launching products quickly. Their Shopify Plus store makes it easy to explore new arrivals, discover trending items, and check out without friction. For U.S. merchants, the lesson is agility. If you can respond to customer demand quickly — whether it’s a new trend or seasonal demand — you’ll stay relevant and ahead of slower competitors.
Heinz – A Household Name Goes Direct
Even Heinz, the ketchup brand we’ve all known for years, runs a Shopify Plus store. They moved online during the pandemic so people could buy directly, and the store works because it’s simple, easy to trust, and gets out of the way. If a century-old company like Heinz can use Shopify to sell straight to customers, there’s no reason smaller U.S. merchants can’t do the same.
Final Word
The top stores on Shopify didn’t succeed by accident. They scaled by putting customers first, building strong brands, and using Shopify Plus to handle growth without limits.
Want to take your store closer to the top?
At Xovak Studio, we help U.S. Shopify and Shopify Plus merchants optimize, scale, and grow with proven strategies. Let’s build your store into the next big success story.
